Latto, whose real name is Alyssa Michelle Stephens, was born on December 22, 1998, in Columbus, Ohio, making her 25 years old as of 2023. Raised in Clayton County, Georgia, Latto grew up immersed in Southern hip-hop culture, which greatly influenced her music.
She is currently residing in Atlanta, Georgia, where she continues to build her career as a rapper and songwriter. Latto first gained national attention after appearing on the reality TV series The Rap Game in 2016, where she showcased her talent and earned the title of the show’s winner.
Latto’s success in the music industry skyrocketed after the release of her hit single “B*tch From Da Souf” in 2019, which earned her critical acclaim and a solid fan base. Known for her confident lyrics and energetic delivery, Latto has been a trailblazer for women in hip-hop.
Her estimated net worth of $3 million comes from music sales, brand endorsements, and live performances. Latto has released multiple successful projects, including her debut album Queen of Da Souf, and she continues to climb the charts with hits like “Big Energy” and collaborations with artists such as Cardi B and Saweetie.
Profile Summary
| Attribute | Details |
| Full Name | Alyssa Michelle Stephens |
| Stage Name | Latto |
| Date of Birth | December 22, 1998 |
| Age | 25 years old (as of 2024) |
| Place of Birth | Columbus, Ohio, USA |
| Nationality | American |
| Genre | Hip-hop, Rap, Southern Rap |
| Career Start | 2016, with her appearance on The Rap Game |
| Debut Album | Queen of Da Souf (2020) |
| Label | RCA Records |
| Major Hits | “Big Energy,” “Muwop,” “B*tch From Da Souf,” “WAP” |
| Net Worth (2024) | $3 million |
| Social Media Following | Instagram: 11M+, Twitter: 2M+, TikTok: 1M+ |
| Notable Collaborations | Cardi B, Gucci Mane, Megan Thee Stallion, Mariah Carey |
| Philanthropy | Founder of the Win Some Give Some Foundation |
Latto’s Rise to Fame: From The Rap Game to Stardom
Latto first captured attention in 2016 as a contestant on the reality show The Rap Game, where her lyrical skills and confidence earned her the title of winner. Despite declining the show’s record deal, she used the platform to independently launch her career. Her breakout single “B*tch From Da Souf” in 2019 marked her transition from a rising talent to a mainstream star.
Building on her momentum, Latto released her debut album Queen of Da Souf in 2020, which solidified her place in hip-hop. With hits like “Big Energy” and high-profile collaborations, she became known for her bold personality and Southern-inspired sound. Today, Latto is a force in the industry, earning Grammy nominations and a devoted fan base.
How Latto Makes Money
Streaming Revenue and Music Sales
| Revenue Source | Details | Estimated Earnings |
| Streaming Revenue | Income from platforms like Spotify, Apple Music, and YouTube based on plays and streams. | Approx. $50,000 – $100,000/month |
| Music Sales | Revenue from album and single sales, both digital and physical. | Approx. $20,000 – $50,000/month |
| Total Annual Revenue | Combined earnings from streaming and music sales. | Estimated $1.2M – $1.8M/year |
Endorsements and Brand Deals
- Brand Partnerships: Collaborated with major brands such as Rihanna’s Savage X Fenty, Puma, and Sprite, showcasing her influence in fashion and lifestyle.
- Beauty Deals: Featured in campaigns for cosmetics companies like M.A.C Cosmetics and other beauty brands.
- Social Media Endorsements: Utilizes her large following on platforms like Instagram and TikTok for sponsored posts and promotions, earning approximately $10,000-$50,000 per post.
- Merchandising: Launched her own branded merchandise, including clothing and accessories, further diversifying her income.
- Estimated Earnings: Endorsements and brand deals contribute an estimated $500,000 – $1 million annually to her net worth.
Touring and Live Performances
- Brand Partnerships: Collaborated with major brands such as Rihanna’s Savage X Fenty, Puma, and Sprite, showcasing her influence in fashion and lifestyle.
- Beauty Deals: Featured in campaigns for cosmetics companies like M.A.C Cosmetics and other beauty brands.
- Social Media Endorsements: Utilizes her large following on platforms like Instagram and TikTok for sponsored posts and promotions, earning approximately $10,000-$50,000 per post.
- Merchandising: Launched her own branded merchandise, including clothing and accessories, further diversifying her income.
- Estimated Earnings: Endorsements and brand deals contribute an estimated $500,000 – $1 million annually to her net worth.
Latto’s Career Earnings Breakdown
Latto’s Record Deals and Album Releases
Latto signed her first major record deal with RCA Records in 2020, solidifying her place in the music industry. She released her debut album, Queen of Da Souf, the same year, featuring hits like “Muwop” and “In n Out”. In 2022, her sophomore album, 777, showcased her growth with chart-topping tracks like “Big Energy”, further cementing her stardom.
Major Collaborations and Chart-Topping Hits
Latto has become known for her successful collaborations with some of the biggest names in hip-hop and beyond. Her hit single “Big Energy” reached massive success, with the remix featuring Mariah Carey and DJ Khaled hitting the top charts. Other notable collaborations include “WAP” with Cardi B and Megan Thee Stallion, which topped the charts and earned Grammy recognition. Latto also worked with Gucci Mane on “Muwop” and Saweetie on “B*tch From Da Souf”, all of which solidified her presence in the mainstream music scene. These collaborations, along with her own chart-topping hits, have made her a key figure in modern hip-hop.
Latto’s Entrepreneurial Ventures
Pittstop Clothing Boutique
| Collaboration | Featured Artists | Chart Performance | Release Year |
| “Big Energy (Remix)” | Mariah Carey & DJ Khaled | Peaked at #3 on Billboard Hot 100 | 2022 |
| “WAP” | Cardi B & Megan Thee Stallion | Grammy-winning hit; peaked at #1 on Hot 100 | 2020 |
| “B*tch From Da Souf” | Saweetie & Trina | Certified Platinum; Billboard Hot 100 entry | 2019 |
| “Muwop” | Gucci Mane | Certified Gold; peaked on Billboard Hip-Hop/R&B | 2020 |
| “Sex Lies” | Lil Baby | Popular club anthem; gained millions of streams | 2020 |
Win Some Give Some Foundation
Latto founded the Win Some Give Some Foundation to support underserved communities and empower youth through education and resources. The foundation focuses on initiatives like scholarship programs, holiday giveaways, and community outreach. With a commitment to giving back, Latto uses her platform to inspire positive change and uplift others.
How Does Latto Spend Her Money?
Real Estate: Latto’s House and Properties
Latto owns a luxurious home in Atlanta, Georgia, which reflects her success and Southern roots. The property features modern amenities, a recording studio, and lavish decor tailored to her lifestyle. In addition, she is rumored to be investing in real estate, adding to her growing portfolio.
Latto’s Luxury Cars and Lifestyle
| Car | Details | Estimated Value |
| Lamborghini Urus | Customized luxury SUV with bold features. | $230,000 |
| Mercedes-Benz G-Wagon | A stylish and powerful SUV, popular among celebrities. | $150,000 |
| Rolls-Royce Wraith | A high-end luxury coupe symbolizing elegance. | $350,000 |
| Chevrolet Corvette | A sleek sports car with top performance. | $80,000 |
| Lifestyle Details | Description | Estimated Costs |
| Designer Wardrobe | Brands like Gucci, Prada, and Balenciaga. | $100,000+ annually |
| Luxury Travel | First-class flights and exotic vacations. | $50,000+ per trip |
| Jewelry Collection | Custom pieces, including diamond necklaces and watches. | $500,000+ total |
Awards and Recognition in Latto’s Career
- BET Hip Hop Awards (2022): Won Best New Artist, recognizing her breakthrough success in the music industry.
- MTV Video Music Awards (2022): Nominated for Best Hip Hop Video for her hit song “Big Energy.”
- Billboard Women in Music (2023): Honored with the Powerhouse Award for her chart dominance and influence in hip-hop.
- Grammy Nominations (2023): Nominated for Best Melodic Rap Performance and Best Rap Song for “Big Energy.”
- ASCAP Rhythm & Soul Music Awards (2023): Awarded for her songwriting contributions to “Big Energy” and other hits.
- RIAA Certifications: Multiple songs certified Gold and Platinum, highlighting her commercial success.
Latto’s Legal Issues and Controversies
The “F*ck Rice Street” Incident
The “F*ck Rice Street” incident occurred in 2020 when Latto faced backlash for a controversial lyric in her song “Rice Street”. The line sparked a response from the local community, as Rice Street is a major road in Atlanta, Georgia. Latto later addressed the controversy, clarifying that it was meant to express frustration with her past, not the neighborhood itself.
Rebranding from Miss Mulatto to Latto
Latto rebranded from her former stage name Miss Mulatto in 2020 to shed the controversial associations with her old name and align more closely with her evolving image. The change was also a reflection of her growth as an artist, as she sought to move away from stereotypes and embrace her broader appeal in the music industry. By simplifying her name to Latto, she emphasized her individuality and the empowering direction of her career.
Latto’s Personal Life
Family and Early Life
| Aspect | Details |
| Full Name | Alyssa Michelle Stephens |
| Date of Birth | December 22, 1998 |
| Place of Birth | Columbus, Ohio, USA |
| Raised In | Clayton County, Georgia |
| Parents | Mother: Shannon Stephens, Father: Mister (Latto’s father’s name is not widely known) |
| Siblings | Latto has two siblings, a brother, and a sister, though they are not publicly prominent in her career. |
| Early Life | Latto grew up in Georgia, where she developed an early interest in music and began rapping at age 10. |
Relationship with 21 Savage
Latto and rapper 21 Savage were rumored to be in a relationship in 2020, with both artists sparking speculation through social media posts and subtle references in their music. While they never publicly confirmed the relationship, their interactions suggested a close bond. Despite the rumors, both have kept their personal lives relatively private, focusing more on their careers and public endeavors.
Latto’s Social Media Presence
- Instagram: Latto has over 11 million followers (@latto777), where she shares behind-the-scenes glimpses of her life, music updates, and brand partnerships.
- Twitter: She has a strong following on Twitter (@Latto), where she engages with fans, shares her thoughts, and promotes her music.
- TikTok: Latto shares music snippets, dance challenges, and personal moments with over 1 million followers (@latto777).
- YouTube: On her official channel, Latto Official, she posts music videos, interviews, and exclusive content for her fans.
- Engagement: Known for actively interacting with her fanbase, Latto often replies to comments and posts, maintaining a close connection with her followers.
Latto Net Worth Growth Over the Years
Latto’s net worth has seen significant growth since she began her career, starting with her early success on The Rap Game in 2016. By 2019, with the release of her breakout single “B*tch From Da Souf,” her earnings began to soar, allowing her to sign major record deals and expand her brand. As of 2024, her estimated net worth stands at approximately $3 million, largely driven by her music sales, streaming revenue, brand deals, and live performances.
Her net worth growth accelerated with the success of her albums Queen of Da Souf (2020) and 777 (2022), alongside chart-topping singles like “Big Energy.” Latto’s ventures beyond music, including luxury endorsements and social media presence, further boosted her income. With her expanding career and rising influence, her wealth continues to grow year after year, positioning her as one of the leading figures in contemporary hip-hop.
Future Prospects: What’s Next for Latto?
| Aspect | Details |
| New Music Releases | Latto is expected to drop new singles and albums in the coming years, further solidifying her place in hip-hop. |
| Touring & Performances | With her rising popularity, she is likely to embark on global tours, performing in major cities and festivals. |
| Business Ventures | Latto may expand her brand into more business ventures like fashion, beauty, or even a potential line of products. |
| Collaborations | She is anticipated to collaborate with other top artists across various genres, increasing her influence in the industry. |
| Philanthropy | Latto’s Win Some Give Some Foundation may grow, with more initiatives supporting education and underserved communities. |
Frequently Asked Questions About Latto
What is Latto’s Net Worth in 2024?
Latto’s estimated net worth in 2024 is $3 million, derived from her music sales, streaming revenue, brand deals, and touring. Her wealth continues to grow as she expands her career.
How Much Does Latto Earn Annually?
Latto’s annual income is estimated to be between $1.2 million to $1.8 million, driven by music, endorsements, and live performances. Her earnings vary based on album releases and tours.
Why Did Latto Change Her Name?
Latto rebranded from Miss Mulatto in 2020 to distance herself from controversial associations and embrace a more polished image. The new name also reflects her growth as an artist.
Is Latto in a Relationship?
Latto has kept her personal life private, but she was rumored to have been in a relationship with 21 Savage around 2020. However, neither party has confirmed the status of their relationship.
How Many Albums Has Latto Released?
Latto has released two studio albums: Queen of Da Souf (2020) and 777 (2022), both of which have been successful in establishing her career.
Conclusion
Latto has firmly established herself as one of the leading female artists in hip-hop, with a career marked by significant achievements and growth. From her early beginnings on The Rap Game to chart-topping singles and successful albums like Queen of Da Souf and 777, Latto has continually evolved as an artist.
With her diverse income sources, including music, brand deals, and philanthropy, her net worth is set to continue growing. As she expands her influence in music and business, Latto’s future prospects remain promising, making her a force to watch in the entertainment industry for years to come.
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